The tangibility of print and perhaps its rich history means that if an article or advertisement appears in print, it’s more respectable. This suggests that readers trust print more than the web in almost every area.
Advertisers can arrange to have their ads in the most relevant editorial sections. When buying across a digital network, you can never be sure if your ad is reaching the right audience at the right time.
Newspapers get shared and passed on in households and among friends. And they stick around for months, even years. Think about all the reading you do while waiting at the doctor’s office, or before and/or during your beauty appointments. All this evidence shows that the benefits of print advertising are too good to be overlooked by advertisers today.